Beats to be Apple

Can't help but think this would not have happened if Ping would have taken off.

On a serious note, the potential purchase of this particular market share shows Apple isn't afraid to spend the cash that it has amassed. Beats isn't a niche market, its not just the wearable market either. This market is full of streaming competitors, what Beats has is a customer base which has already approved of its service. A smart move considering the new iOS integration.